Salesforce Ventures Dreamforce Lounge

As the creative director, I worked closely with Agency EA to conceptualize and execute a unique ancillary space for Salesforce Ventures at the Dreamforce event. Our vision was to create an "oasis" within the bustling event—a space that not only served as a meeting hub but also as a retreat for attendees to unwind and recharge. Through the integration of contemporary trends, engaging activations, and thoughtful design elements, we transformed the blank venue space into a vibrant and branded environment. My role encompassed everything from 3D design, to furniture and decor selection, and fabrication oversight, ensuring a seamless and immersive experience for all visitors.